Improvement is a series of ongoing iterations. Back in the day, web design wasn’t particularly exciting: JavaScript was considered to be dirty. Things have changed. Everybody is looking for a web designer these days, yet web design has become extremely versatile, and designers specialized. This is brings us to a question: where are we heading? In this talk, Vitaly Friedman, editor-in-chief of Smashing Magazine, will be speaking about technologies, strategies and workflows that are and will be shaping web design, and why it all matters.